Guides
Naming and branding, the practical way.
Clear, no-fluff guides to naming a business, finding a free domain, claiming handles, choosing brand colors and writing a tagline. Each one is backed by a free tool that runs in your browser.
Claim the same username everywhere
One handle on every platform makes you easy to find. Here is how to find one that is actually free.
Read guide.com vs .io vs .co: which domain to pick
A plain comparison of .com, .io, .co, .ai and friends, and how to choose when the .com is gone.
Read guideHow to check domain availability
How availability is actually checked, and the traps (parked domains, premium pricing) that catch people out.
Read guideHow to choose brand colors
How to pick a primary, secondary, accent and neutrals that work together, and why OKLCH beats old color math.
Read guideHow to name a business
A repeatable process for naming a business: brainstorm, generate, shortlist, then check what you can actually claim.
Read guideHow to name a startup
Short, invented, ownable. How to find a startup name that is free on the domains and handles that matter.
Read guideHow to write a tagline
Taglines are short promises. Here are the shapes that work and how to get from a rough line to a good one.
Read guideWhat makes a good brand name
Short, sayable, ownable, and free where it counts. Here is how to judge a name before you fall for it.
Read guideSkip the reading — just generate a name
The brand name generator does naming, domains, handles, palette and tagline in one place.
Open the generator