What is OKLCH and why does it matter?

OKLCH is a modern color space where equal numeric steps look like equal visual steps. Building a palette in it means the colors stay balanced and the harmonies look right, instead of the uneven, sometimes muddy results you get from rotating hues in older HSL color models.

Why does the same name give the same colors?

The name is hashed into a starting hue, so the palette is deterministic. That is handy when you want a repeatable result. Press Regenerate to explore other harmonies built from the same name.

No. The names come from real naming techniques such as blending two words, adding brandable prefixes and suffixes, and a small statistical model trained on a list of brand-like words. That keeps results fast, free and free of the sameness you get from AI name tools.

Is this really free, and do I need an account?

Yes, it is free and there is no sign-up. The names, palettes and taglines are generated in your browser. Domain and handle checks run through a small private proxy so your browser can reach the registries; we do not store what you search.

Brand Color Palette Generator

Get a harmonious brand color palette from a name or keyword. Colors are built in OKLCH, a perceptually even color space, so the palette looks balanced rather than muddy. Copy the HEX or CSS in one click. No AI, no sign-up.

No AI — real algorithms
100% free, no sign-up
Domains checked live
Handles checked live
Palette + tagline included

Read the guide: How to choose brand colors

Harmony: triadic · same name always gives the same palette

Primary

Secondary

Accent

Ink

Paper

How to use it

1
Enter a name

Type a brand name or keyword. The same word always gives the same palette.
2
Regenerate

Want a different feel? Regenerate for a new harmony built on the same idea.
3
Copy

Copy any swatch as HEX or as a CSS oklch() value, ready to drop into your design.

When it comes in handy

A starting palette

Get a primary, secondary, accent and a pair of neutrals to begin a brand or site.

Matching a name

Generate colors directly from your brand name so the identity feels connected from the start.

Quick mockups

Grab a balanced palette for a prototype without hand-tuning every color.

Instant, exact & 100% in your browser

The conversion runs right here in your browser using exact, standard factors. Nothing you type is sent to a server, there is no sign-up and no limit, and once the page has loaded it keeps working even with no connection.

Frequently asked questions

What is OKLCH and why does it matter?: OKLCH is a modern color space where equal numeric steps look like equal visual steps. Building a palette in it means the colors stay balanced and the harmonies look right, instead of the uneven, sometimes muddy results you get from rotating hues in older HSL color models.
Why does the same name give the same colors?: The name is hashed into a starting hue, so the palette is deterministic. That is handy when you want a repeatable result. Press Regenerate to explore other harmonies built from the same name.
Does this use AI?: No. The names come from real naming techniques such as blending two words, adding brandable prefixes and suffixes, and a small statistical model trained on a list of brand-like words. That keeps results fast, free and free of the sameness you get from AI name tools.
Is this really free, and do I need an account?: Yes, it is free and there is no sign-up. The names, palettes and taglines are generated in your browser. Domain and handle checks run through a small private proxy so your browser can reach the registries; we do not store what you search.